Managing Director & Usability Engineer

Markus Kugler

I have been in the online business since 1997, first working for various online agencies as an intern, screen designer, project manager, head of creation and head of consulting and since 2002 as a freelancer. As one of the two founders, managing directors and owners of coeno, I still try to keep one foot in the project work. I simply enjoy working together with our customers to optimise the user experience of their products and to support organisations in sharpening their focus on the topic of customer and user experience. As a certified usability engineer, I have zero tolerance for poor usability and am a great advocate of involving users in the requirements process.

An insight into my projects

ProGlove Connected App

ProGlove Connect provides a mobile app in addition to the web application and enables a deep integration of ProGlove devices into any customer system - easily, flexibly and quickly. In close cooperation with the PG team, we redesigned the app and optimized the user interface in terms of usability and UX. At the same time we established a design system that can be easily customized by ProGlove and used as a basis for new features.

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Value Proposition & Website

Siemens Technology Accelerator (STA) commissioned coeno with the relaunch of its website, aiming for a user-centered approach. After a large range of interviews and a value proposition workshop with STA, precisely tailored value propositions for the various target groups, a dedicated visual language world and a website that clearly and comprehensibly sums up the uniqueness of STA within the Siemens world were created.

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A new live sport experience

This app provides an innovative access to live and on-demand sports events and data. It allows fans to dive deeply and very intuitively into their personal sports world. coeno has created a brand new user experience for the big screen. Afterwards, in a truly agile approach based on the concept and design validated with users, the Smart TV App went live on two platforms (Amazon Fire, Samsung) in less than five months. Web, mobile and other TV platforms followed.

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Online banking the easy way

UI and UX optimization based on the existing range of functions with the goal to significantly improve the online banking experience for customers and intermediaries to increase usage and satisfaction.

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Weiterbildung und co.

Und sonst so?

Neben Projekten legen wir viel Wert auf Weiterbildung.

No value without benefit: What a good UX and a strong value proposition have in common

We're familiar with good user experiences and UX methods. This knowledge helps us a lot in finding a strong value proposition for every product or service.

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Innovation and Ideation Workshop: Interdisciplinarity rocks!

This blog article is a field report on how we apply our methodological knowledge in various creative and meeting methods to generate innovation.

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The fear of the user

Why we in Germany are still not listening to the user when developing digital products. A polemic from the perspective of Managing Director Markus Kugler.

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Photos of the teammember

Markus in numbers


years of UX