Prevents gut-feel decisions
Uncovers systemic problems invisible at the interface level
Delivers real requirements, not assumed ones
Builds team empathy for users' actual working reality
Lays the groundwork for UX improvements that actually stick
Power users work under pressure. They have limited time, specific processes, and high expectations of the system. An interface that doesn't fit their working style costs valuable minutes every day – and leads to errors.
We analyse how users actually work with the system today: what goals they're pursuing, what workarounds they've built, what gets in their way. We look beyond the interface to the full context of use.
.png)
Typical statements
