Strategic Recommendation & Roadmap: From insight to concrete next steps

Why this matters

Insights without a plan remain just insights

A clear roadmap replaces discussion with decision

Provides the foundation for budgeting, project planning, and dev kickoff

Creates strategic alignment between UX, business, and technology

Quick wins and long-term building blocks are clearly distinguished

The outcome isn't a report – it's a decision

All insights from discovery, research, and validation come together. Together with the team, we prioritise what comes next – and why. The result isn't a slide deck that ends up in a drawer, but a concrete framework for action.

With clear recommendations, a realistic roadmap, and the foundation for all further decisions.

01

Consolidate insights

Bring together and evaluate everything from discovery

02

Define MVP or feature scope

What is the sensible first step?

03

Prioritisation

Quick wins vs. strategic building blocks – using MoSCoW, RICE, or similar

04

Visualise the roadmap

What happens when over the next 3–6 months

05

Present findings

Clear recommendations with rationale and next steps

Typical statements
before the project

What you get

MVP definition or feature backlog (e.g. using MoSCoW or RICE)
Visualised roadmap (e.g. for the next 3–6 months)
Quick wins vs. strategic building blocks
Results presentation with concrete recommendations