Makes UX measurable – across six concrete dimensions
Delivers clear KPIs that can be communicated and compared internally
Enables well-founded before/after comparisons for redesigns
Supports data-driven decisions in product development and design
Shows strengths and weaknesses in a differentiated way – not as a blanket verdict
Using the UEQ (User Experience Questionnaire), we systematically capture how users actually experience your product. Across six dimensions: attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. The result isn't a vague "like / dislike" – it's a differentiated, comparable, and visually prepared picture of the actual UX.
Typical statements"We know our UX isn't ideal – but we don't know exactly where."
"We need clear KPIs to make UX measurable."
"Our stakeholders want numbers, not gut feelings."