Quantitative UX Measurement: Capturing user experience – grounded, differentiated, communicable

Why this matters

Makes UX measurable – across six concrete dimensions

Delivers clear KPIs that can be communicated and compared internally

Enables well-founded before/after comparisons for redesigns

Supports data-driven decisions in product development and design

Shows strengths and weaknesses in a differentiated way – not as a blanket verdict

UX is not a gut feeling – it is measurable.

Using the UEQ (User Experience Questionnaire), we systematically capture how users actually experience your product. Across six dimensions: attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. The result isn't a vague "like / dislike" – it's a differentiated, comparable, and visually prepared picture of the actual UX.

01

Prepare & customise the UEQ

Select relevant touchpoints and target groups

02

Run the survey

Via email, in-app link, website intercept, or within a test

03

Evaluate across six scales

Attractiveness, perspicuity, efficiency, dependability, stimulation, novelty

04

Create score report

Incl. means, distribution, and benchmark comparison

05

Derive recommendations

What do the results mean – and what comes next?

Typical statements
before the project

"We know our UX isn't ideal – but we don't know exactly where."

"We need clear KPIs to make UX measurable."

"Our stakeholders want numbers, not gut feelings."

What you get

UEQ score report (PDF or presentation)
Visual evaluation of all six scales
Benchmarking vs. comparable applications
Recommendations per UX dimension