coeno GmbH

Why this matters

Wrong tester = wrong feedback – no matter how good the test otherwise is

Segmentation by experience delivers richer insights than demographics

Professional recruitment saves the internal team significant time

Targeted feedback per user group (pro / intermediate / beginner)

Access to real users with relevant experience and knowledge

Testing with colleagues gets you feedback from colleagues

Who tests is just as important as what is tested. We define concrete user segments based on task knowledge, usage frequency, and experience level – not age or gender – and can support or fully take over recruitment.

01 Develop segmentation logic

Which user profiles do we need for meaningful results?

02 Create screening questionnaire

Who genuinely qualifies?

03 Recruitment strategy

Social media, panels, customer contacts – what fits?

04 Scheduling

Coordination and communication with participants

05 Incentive management

Organising fair compensation

What you get

Screening questionnaire & segmentation logic

Recruitment strategy & communication materials

Scheduling (e.g. via Calendly) and incentive management

Your advantage

Access to real users with relevant experience

Targeted feedback for each user group

No effort required from the internal team across the entire process

Define & Recruit User Groups: The right people testing – not the available ones

Why this matters

Testing with colleagues gets you feedback from colleagues

01

Develop segmentation logic

02

Create screening questionnaire

03

Recruitment strategy

04

Scheduling

05

Incentive management

`Typical statements`
before the project

What you get

Your advantage

You have no time for recruitment – but need the right testers?

Define & Recruit User Groups: The right people testing – not the available ones

Why this matters

Testing with colleagues gets you feedback from colleagues

01

Develop segmentation logic

02

Create screening questionnaire

03

Recruitment strategy

04

Scheduling

05

Incentive management

Typical statementsbefore the project

What you get

Your advantage

You have no time for recruitment – but need the right testers?

`Typical statements`
before the project